A UK first has been achieved by Mediterranean specialist Belazu with the introduction of two solid Extra Virgin Olive Oil products into the retail market.
‘Belazu Premier Choix Spreadable Oil’ is made from the brand’s liquid Premier Choix Extra Virgin Olive Oil and offers all the practical and culinary versatility of butter, but with all the health benefits associated with Extra Virgin Olive Oil.
‘Belazu Premier Choix Spreadable Oil’ comes in two varieties – Original and Basil flavoured and is a special blend of over 87% first cold pressed Extra Virgin Olive Oils, making it the best quality “spread” on the market.
Suitable for spreading on sandwiches and bruschetta, melting over cooked pasta and vegetables and frying off fish and steaks, this Spreadable Oil can also be used in baking and is perfect to take on picnics.
The new ranges launched exclusively in the chiller section at Sainsbury’s on 15th August, alongside speciality butters.
‘Belazu Premier Choix Spreadable Oil’ retails at GBP2.99 (100g) and will launch “on a GBP1 off” promotion for the first six weeks.
Belazu is a range of authentic Mediterranean foods and ingredients sourced from local suppliers throughout Europe and North Africa and is available in Sainsbury’s with selected lines listed at Tesco and Waitrose.