08 May
SOS Cuetara declines comment on interest in Unilever’s olive oil Bertolli
SOS Cuetara SA. declined to comment on its possible interest in acquiring international food manufacturer Unilever Plc.’s Italian olive oil brand Bertolli, as reported in Italy’s daily Il Sole 24 Ore.
The newspaper also flagged Nutrinvest of Portugal as a possible buyer.
SOS bought the Friol Italia oil brand from Unilever for 33.25 million euros at the end of 2006.
[Source] Click here














Posted
on
Thursday, May 8th, 2008 at 10:19 am under

Well,,, SOS Cuetara represents a modern spanish new way of making business.
May 8th, 2008 at 12:43 pmIm sure they will buy the brand and cover the US market together with Carapelli and Carbonell among other brands…
Well… what im not sure its about, Bertollis evolution in the future…
I beleive , this brand already start to decline more and more….
Hi,
Bertolli is still a strong brand, especially with their gourmet line products.
May 8th, 2008 at 2:50 pm