27 Oct

Australian olive industry gets a new identity

The Australian Olive Association is launching the olive industry’s new brand, Australian Extra Virgin. The Australian Extra Virgin brand aims at raising awareness and educating consumers about the health benefits, freshness and quality of Australian Extra Virgin olive oil.

As part of this campaign, the Association has introduced a website, www.australianextravirgin.com.au, which features recipe ideas, health benefits of extra virgin olive oil, a media section, facts about the Australian olive industry and much more.

A brochure, various point-of-sale material and posters with the slogans ‘Your body needs an oil change too’ and ‘No additives have also been created to further inform consumers. Australians can expect to see the Australian Extra Virgin branding material appearing in the next few weeks.

Australian extra virgin olive oil is versatile and can be used everyday as an ingredient or accompaniment to food and for almost all forms of cooking.

Paul Miller, president of the Australian Olive Association, said the Australian Extra Virgin campaign will help consumers make a more informed choice on the healthiest and freshest type of olive oil to consume.

“With the new Australian Extra Virgin logo featuring on approved products, consumers will be able to identify local extra virgin olive oils that meet the highest industry standards,” Miller said.

“Research has shown that extra virgin olive oil is the most beneficial olive oil for health. It is rich and diverse in protective antioxidants which may help lower bad cholesterol and maintain the beneficial HDL cholesterol,” he added.

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