The first Australian Extra Virgin olive oil with the Code of Practice symbol has entered retailers’ outlets.
Cobram Estate is the first to include the Code of Practice logo, with other products to follow in the next four to eight weeks. The Code of Practice certification logo is the industry’s method of guaranteeing the authenticity and quality of its products. The certification symbol is a new benchmark of industry standards.
Ashley Read, sales and marketing manager of Cobram Estate, said, “We have liaised with the Australian Olive Association throughout the development of the Code of Practice and the Australian Extra Virgin brand. It is a great initiative from the AOA.”
In conjunction with Australian Extra Virgin, the association has introduced an industry Code of Practice that supports quality, authenticity and confidence in the Australian olive industry. This code is a world first and helps differentiate the Australian industry and its products.
Under the new code, the association is also undertaking random surveillance of local and imported olive oils.
Cobram Estate was awarded five medals at the 12th National Extra Virgin Olive Oil Awards held in Canberra on Tuesday October 28.
The company is owned by Boundary Bend which produces 50% of Australia’s olive oil. In 2008, Boundary Bend produced six million litres of premium extra virgin olive oil.
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