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Olive oil, which was being sold at over Rs 1,000 a litre a few months back, will soon be available at below Rs 500 level thanks to increased competition among Spanish and Italian firms, which are vying for a larger share of the Indian market. “We will launch a promotional offer pricing olive oil at [...]

With lifestyle diseases like obesity and heart trouble becoming endemic in the country, Indians are increasingly taking to olive oil as the preferred cooking medium, prompting global manufacturers to eye this growing market. According to the International Olive Council (IOC), a non-profit organisation, Indians today consume some 2,000 tonnes of olive oil per annum, but [...]

Filippo Berio, world-famous olive oil brand, is now available in India in two varieties – Pure Olive Oil and Extra Virgin Olive Oil. Known for its blending skills and stringent measures undertaken to source only the highest quality olive oil, Filippo Berio is a completely natural product, containing no preservatives, additives, artificial colour or flavour. [...]

Written by syedalisafvi, Under Horticulture Technology Mission ” Standardization of Agro-Techniques for Olive” programme, a one-day training-cum-demonstration session of officers, field functionaries of Horticulture Department and progressive farmers of district Udhampur and Reasi was organized by the Scientists of Sher-I-Kashmir University of Agriculture Sciences and Technology, Jammu, here today. The Scientists who delivered lectures on [...]

Over-the-counter (OTC) healthcare products manufacturer Amrutanjan Ltd has outlined plans to acquire a few brands over the next one year, to facilitate vertical growth in the pain management category of the healthcare segment. The company has strong product dependency, with around 80 per cent of Amrutanjan’s revenues accrue from the sale of its standard yellow [...]

The International Olive Council (IOC) has launched a promotion campaign in India with an interactive media workshop that was held on September 20, 2007 at Hotel Taj Palace, New Delhi. The workshop aimed to provide in-depth information on olive oil and table olives as well as provide about their health and nutritional aspects. Franco Oliva, [...]

A month ago, Riyad Oomerbhoy, MD of FMCG RRO just did the unthinkable. Severed ties with one of the world’s biggest FMCG companies Unilever’s and made a deal with an Italian family-owned business the Salov Group to bring in their Filippo Berio Olive oil, which the family has been making for the past 150 years. [...]

Israeli businessmen see Maharashtra as a destination for olive farming and want nearly 2,000 hectares of wasteland for starting up olive farming in the Maharashtra. A delegation of businessmen led by Israeli consul general (commercial) Daniel Zohar Zoshine met state revenue minister Narayan Rane and made a request to provide nearly 2,000 hectares of wasteland [...]

By Rasheeda Bhagat, Can Indian food be cooked in olive oil? When this question was posed to celebrated Indian chef Sanjeev Kapur at a promotion campaign for olive oil and table olives organised by the International Olive Council in Delhi on Thursday, his reply was simple. “Of course it can, that’s a no brainer”. Indian [...]

Company has signed a marketing and distribution deal with Italy-based Salov, plans to launch Italian brand olive oil ‘Filipo Berio´ in other metros and tier II cities. FMCG company R R Oomerbhoy eyes to grab 15% of the total domestic market of olive oil by next year, managing director of RRO Riyad R Oomerbhoy said [...]

Dalmia Continental Pvt Ltd (DCPL), a leader in the retail business of olive oil in the country, today launched Hudson Canola Oil in Punjab today. The oil is good for the heart. The chairman of the company, V N Dalmia, said the people of Punjab were familiar with Canola Oil. So the firm expects good [...]

A global body representing olive producers based in Madrid said yesterday it planned to launch marketing campaigns in China and India to promote the consumption of olive oil in the two emerging markets. The International Olive Council will launch the promotional campaign in India in September and in China next year, its president Habib Essid [...]

New Delhi, March 19 (IANS) A Madrid-based inter-governmental organisation is to spend a million euros (Rs.58 million) in a three-year campaign to ramp up olive oil sales in India by pointing to its culinary and health benefits. Of this, 500,000 euros will be spent between May and December on a series of events involving the [...]

By Anoothi Vishal, The International Olive Council focuses on India for imports – but also for olive plantations in Rajasthan. After wine and cheese, it is olives now. If you have stopped exulting over the number of foreign companies trying to sell you the good life through your palate — thanks to a bustling market [...]

By Rajendran Manoharan, The International Olive Oil Council (IOOC) will launch a special campaign across six Indian cities next month to promote the use of olive oil. Speaking to the Hindustan Times, Habib Essid, executive director of the Madrid based International Olive Oil Council said; “We will highlight the benefits of olive oil in the [...]