Olive oil in India to get cheaper on higher competition
Olive oil, which was being sold at over Rs 1,000 a litre a few months back, will soon be available at below Rs 500 level thanks to increased competition among Spanish and Italian firms, which are vying for a larger share of the Indian market.
“We will launch a promotional offer pricing olive oil at below Rs 500 a litre in Indian market,” Narco Exports Vice President Sandeep Gogia told reporters here.
Narco Exports, who has tied up with leading Spanish firm Moreno SA, plans to launch the promotional offer pack of Musa brand in leading retail chains by the end of this month.
An Italian brand ‘Filipo Berio’ was launched in India in September.
“The Musa brand olive oil will be offered at discounted price for a particular period, at least for three months,” Gogia said, adding “we (including Moreno) have cut our margins tremendously.”
However, he did not rule out the offer being extended for more period if volume of sale increases and the Spanish firm decides not to raise the rate.
The cost also depends on production which may vary from year to year, he added.
The extra virgin variety olive oil which will be offered to domestic consumers at below Rs 500 a litre is available in Spain at Euro 4-4.20 (Rs 231-243) per litre.
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Indians take to olive oil for healthier tomorrow
With lifestyle diseases like obesity and heart trouble becoming endemic in the country, Indians are increasingly taking to olive oil as the preferred cooking medium, prompting global manufacturers to eye this growing market.
According to the International Olive Council (IOC), a non-profit organisation, Indians today consume some 2,000 tonnes of olive oil per annum, but the demand is expected to grow to about 10,000 tonnes over the next three years.
“A lot of people in India have started using olive oil and we are urging more people to adopt it for healthier tomorrow,” says Franco Oliva, deputy director and head of the promotion division of the global body.
“Other tempting factors are the presence of a huge middle class, fitness freak youngsters, booming economy and the steadily-improving distribution network and retail environment,” Oliva told IANS.
The executive is also in India for a seminar titled “International Conference on Mediterranean Diet and Health” being organised by his organisation here during Dec 11-12.
Nutritionists and cardiac surgeons maintain that olive oil lowers bad cholesterol, the low-density lipoproteins that damage heart’s vessel walls, and can actually increase the level of good cholesterol and high-density lipoproteins.
“This provides protection against the onset of cardiovascular diseases. So it is highly recommended to heart patients,” says nutritionist Rachna Sethi, who is also a member of the Indian Dietetics Association.
Posted in Cashmere | Around, Health, Olive Oil by: Olives101
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Turkish Olive oil sector struck by internal fighting
Once ranking forth after Spain, Italy and Greece, Turkish olive oil production suffered a setback. Now it ranks sixth after Syria and Tunisia. As olive oil consumption is on the rise world wide globally, efforts are underway to increase Turkey’s share in global production. But the necessary transition to modern harvesting is slow and the government subsidies are much lower than what Turkey’s major competitors gets from the EU. The sector also suffers from infighting, as local lampante oil producers fiercly opposes the exporters’ request to import cheap olive oil.
Gender discrimination in the workplace is a widespread phenomenon in Turkey, and the agriculture sector is no exception.
Women, who gathered for the olive harvest in the Aegean town of Ayvalık last week, said they earn half of what their male counterparts earn. This year women are expected to be paid YTL 10 per day compared to the YTL 20 men will receive.
Posted in Business, East | Central Europe, Olive Oil by: Olives101
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Morocco is an important player in the global table olives and olive oil market
Regarding table olives, Morocco is the second exporting country worldwide. Spain remains the market leader. For olive oil, Morocco is the fifth or sixth largest exporter. The Moroccan company SACIA is responsible for a large part of the national olive export.
SACIA was founded in 1999 when the first machine for the production of olive oil was purchased. In 2002, a second machine was added. At present, the Moroccan olive oil export amounts to 800,000 – 850,000 MT, of which 230,000 MT comes from the Marrakech region. “We have our own production and we purchase the rest from business partners. About 10% to 20% of the required olives is from our own production,” says SACIA General Manager Abdelghani Anou.
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Tunisie – M. Fraj Jaboussi, agriculteur -«N’est pas exportateur qui veut»
Interview par N. C.
Fraj Jaboussi est un agriculteur de la région de Bouarada, située à quelque 100 km au nord-ouest de Tunis. La région est notamment connue pour ses grandes cultures céréalieres et ses oliviers centenaires.
Comment se présente la récolte d’olives?
Elle est juste moyenne, soit environ la moitié de celle de l’année dernière. Vous savez, chez nous comme dans d’autres régions, c’est une année sur deux que l’on a de bonnes récoltes.
S’agissant du prix du kg, il change beaucoup. Dimanche dernier, on le vendait à 850 millimes, mercredi il a chuté à 700 millimes. Si bien que pas mal d’agriculteurs ont décidé de temporiser un peu pour voir plus clair. Et puis, actuellement, la tonne d’olives donne environ 20 l. d’huiles. Dans quelques jours, elle pourra donner 30 l. D’ailleurs, les grandes sociétés qui achètent les olives sur pieds, récoltent le plus tard possible. Les petits agriculteurs, eux, ont besoin d’argent, donc ils bradent leur produit aux commerçants qui, à leur tour, et moyennant un bénéfice, le vendent aux exportateurs.
Posted in en Français, Huile d'Olive, Tunisie by: Olives101
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