Passion for olives reaps success
When Prue and Grahame Taylor were searching for a retirement hobby 12 years ago, they found their answer in olives.
By Melanie Allan,
The pair sold their successful textiles importing business in 1997 and threw themselves into their next venture.
The idea of planting olive trees on their four hectare plot on Waiheke Island stemmed from a taste for olive oil they had developed while travelling in Italy.
“It was more by accident rather than by design,” Mr Taylor says.
“It was a case of having something to do in our retirement and olives virtually grow themselves.”
The couple were foundation members of the Waiheke Olive Group which meets every so often to share experiences and knowledge.
“There were lots of like-minded people all learning the ropes together,” Mrs Taylor says.
Sharing information and advice was a refreshing change to the fashion industry ‘where you wouldn’t tell your opposition anything’, Mr Taylor says.
It took four years before the 170 trees were producing enough olives to make oil. The first batch pressed to just one litre of oil which the Taylors treasured.
The couple now produce close to 1000 litres of olive oil each year, adopting the brand name ‘number 29’ – inspired by their Waiheke street number.
On harvesting days in April and May, friends come from as far as Christchurch to hand-pick olives in return for one of Mrs Taylor’s fabulous lunches and some olive oil.
Posted in Australia | NZ, Olive Oil, Olive Tree by: Olives101
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Amrutanjan to add olive oil to portfolio
Over-the-counter (OTC) healthcare products manufacturer Amrutanjan Ltd has outlined plans to acquire a few brands over the next one year, to facilitate vertical growth in the pain management category of the healthcare segment.
The company has strong product dependency, with around 80 per cent of Amrutanjan’s revenues accrue from the sale of its standard yellow pain-reliving balm, and the Amrutanjan Strong balm. This single product dependency is what the company would most probably like to address with potential acquisition of other brands, and a diversification of its product portfolio.
Amrutanjan is also mulling the launch of two new offerings, an olive oil under the brand name ‘Cutis’ over the next few months. The olive oil will be imported from Greece, and sold under the brand name in the country.
The domestic market for olive oil is estimated at Rs200 crore, and is reportedly growing at 18 per cent per annum. Amrutanjan is reportedly looking to secure a 10-per cent share in about two years, through retail as well as bulk sales to hotels and other bulk users.
The company distribution currently includes tie-ups with around 1,800 distributors, supplying to around 4.5 lakh retailers, mainly in South, West and East India. Amrutanjan has reportedly planned a spend of Rs12 crore for brand building, alongside domestic promotion of its product portfolio, and localised marketing in South Asia, Africa and Gulf countries.
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Posted in Business, Cashmere | Around, Health, Olive Oil by: Olives101
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Victorian olive oil company makes splash
By Britt Smith,
A VICTORIAN olive oil company with a Lara estate has won the gong for best exporter at the NAB Agribusiness Awards for Excellence.
Boundary Bend Limited trumped four other finalists, dominating across all categories including quality of marketing plan, product development and profitable entry into a new market.
Boundary Bend’s chairman Rob McGavin said the recognition was a great thrill for the company.
“It is particularly satisfying given the structural challenges Australian olive growers face overseas when competing against heavily subsided European oils,” he said.
The company is now Australia’s leading fully-integrated olive oil producer with more than two million trees. This year it has produced almost four million litres of premium Australian extra virgin olive oil, or more than 40 per cent of Australia’s total olive oil production.
General Manager of Marketing Tim Smith said in the last financial year about 50 per cent of the company’s oil sales were to export markets, totalling 1.2 million litres and delivering export value growth of 1400 per cent on 2004-05.
Mr Smith said the export strategy focused on supplying customers with a consistent premium-quality product that could be traced from tree to table through a vertically integrated supply chain.
Posted in Australia | NZ, Olive Oil, Olive Tree by: Olives101
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Olea Capital: 1,8 milliard dirham pour la production d’huile d’olive
Lancé conjointement par Société générale Asset Management (France) et le Crédit Agricole du Maroc, le Fonds Olea Capital se donne pour objectif de structurer, financer et gérer le développement d’une filière agro-industrielle de production d’huile d’olive extra-vierge au Maroc.
Le Fonds bénéficiera de l’appui du Groupe Société générale, notamment en matière de structuration de fonds et de projet, et de l’expertise financière et technique du Crédit Agricole du Maroc, ainsi que de sa capacité à ancrer le projet dans l’économie marocaine. Au plan financier, ce fonds présente toutes les composantes d’une structure de capital investissement.
Avec un montant de 600 millions de dirhams de fonds propres levés auprès d’investisseurs et 1,2 milliard de dirhams de dette bancaire, le fonds développera une capacité agro-industrielle de production annuelle de 30.000 tonnes d’huile d’olive qui, conforme aux standards internationaux de coût et de qualité, sera principalement commercialisée sur les marchés internationaux. Il offrira aux investisseurs un rendement cible de 20 à 25% sur une durée d’investissement de 12 ans.
Posted in en Français, Huile d'Olive, Maroc by: Olives101
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Off The Beaten Path: The Wolfskill Olive Ranch
“A tree will produce and produce. You can neglect it, abuse it, forget about it, not water it and it’ll still produce olives,” says Dan Flynn, a U.C. Davis scientist.
http://video.google.com/videoplay?docid=885424805320245878
They stand as immovable sentinels of the past. Many of these giant mission olive trees are almost four stories tall and at nearly a century and a half old, they robustly bear a tasty crop every year.
And this day more than a hundred well wishers came to this ranch to taste the labor of those fruits.
“Wolkskill is our most delicate flavor, and then it goes to Silo and Gunrock, which is the most peppery,” explains Katie Hetrick of U.C. Davis.
U.C. Davis now makes its own award winning olive oil from these old trees and sells it for $13 a bottle.
Posted in California, Olive Oil, Olive Tree, Video by: Olives101
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