IOC launches campaign in India
The International Olive Council (IOC) has launched a promotion campaign in India with an interactive media workshop that was held on September 20, 2007 at Hotel Taj Palace, New Delhi.
The workshop aimed to provide in-depth information on olive oil and table olives as well as provide about their health and nutritional aspects. Franco Oliva, deputy director and head (promotions) at IOC, announced that it plans to initiate a series of activities in India in the next three to five years to increase awareness about the culinary attributes and the health properties of table olives and olive oil.
Internationally olive oil has a trade value of more than US$ 2,698,928. IOC is eyeing the enormous Indian market of 12 to 12.5 million tons of edible oils. According to Oliva, “The usage of olive oil in India is at a very small level. But since the country is growing economically and people are becoming more health-conscious, the market gives us a huge opportunity.”
World-renowned olive expert, Santiago Botas, who conducted a session, explained how the elaborate process is followed in the Mediterranean countries while producing olive oils and the different kinds of olive oils in the world. He said that olive oil is considered as liquid gold in the Mediterranean and has a 6000-year old tradition.
The IOC has chosen The SCS Group, an agribusiness consulting firm based in New Delhi, to manage the promotion campaign in India. Spain-based IOC is an inter-governmental organisation created in 1959 under the auspices of United Nations in charge of promoting and trading olive oil and table olives.
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Posted in Cashmere | Around, Olive Oil by: Olives101
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Italian brand enters Bulgaria’s Olive Oil market
Bulgarian distribution company Avendi, part of BM Holding, entered the Bulgarian olive oil market with the Italian brand Filippo Berio, said Bogdana Kroumova, manager of the company’s Foods division, as quoted by Dnevnik daily on October 24.
The Filippo Berio product series was positioned in the higher price range and was aimed at retail stores, as well as hotels, restaurants and coffee shops. It was the seventh new food brand that the company had launched on the Bulgarian market since the beginning of 2007. Avendi planned to market only this brand of olive oil on the local market, following a strategy of exclusivity for certain products, said Kroumova.
The launch of Filippo Berio on the Bulgarian market further intensifyed the competition among olive oil brands, said Dnevnik. In the past few years, a number of olive oil products entered the local market and currently there were at least 20 positioned in the three price segments. In the high-price part of the market Filippo Berio would compete with Costa d’Oro and Carpelli, and brands like Borges, Hojiblanca, Monini, Minerva and others.
The Filippo Berio series included extra virgin olive oil, which was was the most expensive one, pure olive oil – a mixture of extra virgin and refined, and light olive oil.
Posted in East | Central Europe, Europe | U.K, Olive Oil by: Olives101
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Noyaux d’olives : une nouvelle source d’énergie propre
Dorénavant ne jetez plus vos noyaux d’olive car ils pourraient bientôt fournir une réponse propre et verte à la production de chaleur et d’électricité grâce à la technologie développée par la start-up israélienne Genova. Cette entreprise, fondée en 2004, est basée à Karmiel. Dans un paysage verdoyant correspondant bien à la philosophie environnementale de Genova.
“Avec l’inquiétude grandissante sur les ressources fossiles pour la génération d’électricité et les conséquences environnementales qu’engendre la combustion de charbon et de pétrole, pourquoi ne pas utiliser la biomasse de manière pratique ” confie Dr Yuri Wladislawsky, ingénieur d’origine géorgienne, fondateur de Genova.
La biomasse – ou déchet organique – est générée comme produit dérivé par la plupart des industries dans le monde, du type forestière ou agricole. La biomasse est généralement acheminée dans des décharges où elle pourrit ou est brulée ; les deux transformations produisant du méthane, un gaz à effet de serre qui joue un rôle majeur dans le réchauffement climatique. Cependant le méthane, s’il est exploité correctement, peut devenir une source d’énergie non négligeable.
Dr Wladislawsky s’intéresse particulièrement à la biomasse issue des presses d’olive couramment rencontrées au Moyen-Orient et notamment à la problématique du noyau qui rend l’exploitation plus difficile. Genova, en utilisant une technique innovante qu’elle préfère ne pas dévoiler, réussi à alimenter le processus de conversion de la biomasse en utilisant seulement 10% de l’électricité produite. A titre comparatif ” notre processus est efficace à 90% tandis que nos concurrents sont à 50% uniquement ” nous explique Yonat Granot le PDG de Genova.
L’entreprise monte actuellement sa première usine pilote.
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Posted in en Français by: Olives101
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Tunisia: Olive Oil Seeks Global Positioning At “2007 Anuga” Salon in Cologne, Germany
One of the world’s leading producers of olive oil, Tunisia is seeking to further entrench its positioning on the world olive oil market.
Tunisia ‘s participation at the “2007 Anuga” (International salon of agro-food industries and technologies) Salon in Cologne , Germany is seen by observers as a step in that direction.
The Salon which ran from October 13 to 17, 2007 , witnessed the participation of some 6000 exhibitors from 156 countries; 160,000 visitors attended the event.
The Tunisian pavilion which spread over a surface of 400 square meters , grouped 30 exponents, as well as wide range of Tunisian products such as dates, biscuits, harissa, canned food and of course the precious golden liquid whose demand has soared in the world.
Tasting and sampling séances were scheduled with the collaboration of the Sfax Olive Tree Institute, attracting many visitors and business opportunities.
9 Tunisian olive oil exporting companies took part in the event, aiming at promoting Tunisian olive oil, assuredly one of the finest in the world, but still in search of a ‘label’.
To find a solution to this problem which has mobilized many professional in the sector, the Fund for the promotion of conditioned olive oil (Foprophoc), is painstakingly striving at better positioning Tunisian olive oil on world markets. By 2011 the Fund is aiming at a 10% increase of Tunisian conditioned olive oil exports, in order to give Tunisian olive oil the place it deserves in the world.
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Posted in Africa, Olive Oil by: Olives101
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California Now Harvesting One of the Largest Olive Crops in Years
CNBC TV Highlights $500 Million U.S. Market
“The New Oil Boom,” (olive oil, that is) is featured on last Friday’s CNBC’s “Squawk on the Street, Another Type of Oil with Jane Wells.” In her piece, Ms. Wells covered “a new oil boom, and a new oil war,” referring to doubled U.S. production and the push by U.S. producers for “truth in advertising” on labels. As the originators of more than 98% of all the extra virgin olive oil produced domestically, California producers are competing against dozens of imported oils, many of which may be incorrectly labeled. Ms. Wells commented that some producers from other countries “have maybe mixed in canola oil … ” and “call their olive oil extra virgin, even if it’s only like a virgin.”
“Fortunately, new USDA standards for olive oil are expected to be adopted by the end of the year,” notes Patricia Darragh, Executive Director of the California Olive Oil Council (COOC), which has focused its efforts on this issue. To combat mislabeling, the California Olive Oil Council places its seal of certification on oils that meet its rigorous tests for extra virgin olive oil, the highest quality olive oil a consumer can buy.
With the growth in the U.S. olive oil market averaging 20% per year, (“thanks to its health benefits,” as Ms. Wells remarked) California is increasing production to supply oils domestically. The current 2007-2008 harvest is expected to be the largest in years, and that means, as Ms. Wells stated, that “California is about to overtake France” in olive oil production. And the weak dollar is helping. “The cost of imported oils has been rising, so (consumers) have a chance to taste fresh, delicious, authentic California oils at a good price,” says Ms. Darragh.
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Posted in Business, California, Olive Oil by: Olives101
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