Olives101.com

  California's burgeoning olive oil producers are counting on a newly enacted state labeling law to persuade more consumers that American brands are more virginal than their imported rivals.   The measure, signed into law on Friday by Governor Jerry Brown, tightens the definitions of various calibers of olive oil, such as "virgin" and "extra […]

Life as a California olive farmer isn’t exactly easy these days, farmers say U.S. government is hurting, not helping. The number of olives harvested across the state this season is expected to shrivel by about 86 percent from last year. The price schedule for growers is the same as last season despite the dried-up supply. Some […]

  The olive plant is the largest ripe olive producer in the world. The company processes 52,000 tons of olives a year on average, keeping it's 400 employees hard at work. But this years olive crops are falling a bit short thanks to mother nature. " Weather we're having now can offset next years harvest, […]

As California’s olive oil industry expands and refines, designations of various grades of oil are becoming more distinct and more identifiable. Consumers will face challenges as they learn to differentiate between extra virgin (high-quality) and oil pressed from the pomace of cull olives. All of the oil is expected to move through one market level […]

A new trend is changing the olive industry in the north state, now it’s all about the oil olives and the expensive liquid gold they produce. In the olive city, there’s a new boom surrounding the fruit, Vice President of Crane Mills Brian Crane says, “The olive oil industry is what wine was decades ago.” […]