20 Jun

CA: Proposed measures look at olive oil labeling, quality

By Elizabeth Larson,

State Sen. Wiggins introduces bill to modernize definitions.

California olive oil makers are raising the bar when it comes to the quality and quantity of olive oil produced in the United States, and an industry association is supporting more stringent olive oil grade standards.

State Sen. Patricia Wiggins, D-Santa Rosa, has introduced Senate Bill 634 to update California’s definitions of olive oil grades, which date back to the 1940s. The bill would conform to international standards and include the “extra virgin olive oil” definition.

Alan Greene, vice president of sales and marketing for California Olive Ranch, said in a written statement that many consumers are getting “ripped off” because the current legal definition of olive oil is out of date with global practices.

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