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Finolex Group has stepped into the business of olive oil and chosen a 210-hectare stretch of barren land in Rajasthan for plantation purpose. Finolex is more known for its electrical and Telecommunications Cables, Optical Fibre Cables, Rigid PVC Pipes, Suspension and Paste Grade PVC Resins, Continuous Cast Copper Rods, PVC Sheets, Electrical Switches and CFL’s. […]

An olive plantation project costing Rs 14.585 million is starting at Akakhel Maira in Bara Tehsil, Khyber Agency, under the Sustainable Plans Development Programme (SPDP). The project envisages establishment of community farms on 2000 acres of land under an agreement with local tribesmen. The project, when completed, would be handed over to the owners of […]

Spain-based Grupo Hojiblanca today entered the Indian markets launching its olive oil brand in the country. The company has also tied-up with Future Group-promoted Food Bazaar for retaling the product. “The launch of Hojiblanca in the Indian market would intensify the competition among olive oil brands. Through our association with Food Bazaar, we endeavour to […]

Over the next four years olive oil consumption in India is expected to increase nine-fold to 42,000 tonne. Increasing awareness of health issues is the primary driver of this demand, as olive oil is seen as a healthier cooking medium. Is olive oil becoming more acceptable in India? Firstly, it should be noted that olive […]

Olive oil consumption in the country is estimated to rise over 9 times in the next four years, fed by an increasingly affluent mobile consumer class’ obsession with nutritious food. “Olive oil consumption is pegged at 42,218 tons by 2012, growing at a rate of 75 per cent a year. The target for this year […]