05 Nov

Grupo Hojiblanca, Spanish olive oil launched in India

Spain-based Grupo Hojiblanca today entered the Indian markets launching its olive oil brand in the country.

The company has also tied-up with Future Group-promoted Food Bazaar for retaling the product.

“The launch of Hojiblanca in the Indian market would intensify the competition among olive oil brands. Through our association with Food Bazaar, we endeavour to make Hojiblanca Olive oil available to a larger consumer base,” Grupo Hojiblanca Director Cesar Ruesgas Fernandez told reporters.

The Indian olive oil market estimated at Rs 52 crores is growing at 30 per cent per annum. By 2011, it is expected to touch Rs 200 crores.

Grupo Hojiblanca would invest Euro one million for marketing, promotion and brand building exercises in India, he said.

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