12 Sep

North East Victorian growers are exploring regional opportunities for branding olive oil.

By Kim Woods,

Tree plantings have stabilised in the region, which produces up to 400,000 litres of oil a year, following a decade of rapid expansion.

Those original trees are now reaching maturity and growers are searching for markets to soak up increased production.

Corowa grower Paul Trevethan said the domestic market was saturated and Australian growers had not achieved import substitution.

“There is a need to identify opportunities for marketing the quantity of oil that is surplus to the amount sold through specialty outlets,” Mr Trevethan said.

In response to the issue, North East growers are working with the Victorian Department of Primary Industries to explore new marketing opportunities.

DPI senior agribusiness development officer Kristy McMahon said olive production in Victoria was expanding but many growers lacked critical mass to take advantage of potential markets.

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