Rains Return and Prices Keep Sliding
By March 2025, Jaén’s extra virgin was down about 55% year-on-year as rains boosted the crop — with bottlers hinting retail oil could ease back toward €5 a litre.
What happened
In late March 2025, producer prices for extra virgin in Jaén stood near €382/100 kg, about 55% below the same week of 2024, while Bari (Italy) held near €930. Heavy rain across key Spanish regions improved the crop, and Deoleo suggested retail prices could relax toward €5 a litre.
The mirror image of 2022: where a scorched spring once sent prices vertical, a wet one now drags them down. The weather giveth and taketh away — and the gap between Jaén (€382) and Bari (€930) is a reminder that “the olive oil price” is really many local prices, set grove by grove, region by region.
Source, March 2025: International Olive Council.