09 Apr

Alan Greene elected California Olive Oil Council president

Alan Greene, vice president of sales and marketing for California Olive Ranch in Oroville, has been elected Board President for the widely respected California Olive Oil Council.

“The COOC welcomes the leadership and vision Alan brings to the COOC and the entire industry. As dramatic growth continues, the board, with Alan at the helm is well poised to effectively proceed ahead,” says Patty Darragh, executive director of the COOC, in written comments.

Established in 1992, the COOC is a non-profit trade and marketing association with a purpose to promote the growing of olives and the production of olive oil in California

Mr. Greene says his major goal for the council is focus on expanding the support for universally accepted standards for extra virgin olive oil “that protect consumers and producers alike.”

California’s olive growers are estimated to be on track to roughly triple the output of extra virgin olive oil in the coming years to reach more than one million gallons annually by 2011. California already produces approximately 99 percent of all extra virgin olive oil produced in the United States.

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