20 May

India: Publicis bags 2009 mandate for International Olive Council

Publicis will be involved in the promotional campaign of Olive Oil and Table Olive in India for 2008 -2009.

With the slogan “For a Tastier and Healthier Tomorrow,” the campaign is focused on the unique taste, quality and health aspects derived from table olives and olive oil.

The campaign is focused on the taste, quality and health aspects derived from table olives and olive oil.

“We are pleased to have agr! agro and Publicis as our marketing and communications partner. The expertise that they bring on board would help us in promoting the use of Olive Oil in India. We look forward to a long term and mutually beneficial relationship,” International Olive Council executive director M Sbitri.

agr! agro, an international agency specialised in the food and agricultural sector, and its partner Publicis Dialog will work together and will create campaign to promote the use of table olives and Olive Oil in India.

agr! agro! will be the central agency in charge of the campaign and will take care of the marketing services- media planning and purchasing for International Olive Council.

The public relations mandate will be handled by Hanmer MS&L, part of MS&L Worldwide- member of the Publicis Groupe while the creative, Below the Line (BTL) and Above the Line (ATL) activities will be handled by Publicis Dialog.

Publicis Dialog/Modem CEO Param Saikia said, “It’s a privilege to add International Olive Council to our client portfolio. The IOC management has expectations from us and we are confident of meeting them and adding value to their communication initiatives.”

[Source] Click here

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