If the American names of olive sizes have a faintly Cecil B. DeMille ring to them, it is because the names of the sizes originated at the same time and place. Around 1920, a Long Beach, California advertising agency, Curtis, was hired to conduct an advertising campaign for olives.
According to a family story, one of their employees, Frank C. Bliss, chose the names Jumbo, Colossal, and Mammoth – terms commonly being used to hype movies in those days.
|Size:||Small||Medium||Large||Extra Large||Jumbo||Colossal||Super Colossal|
|# per lb:||128–140||106–127||91–105||65–90||47–60||33–46||< 33|
For a few varieties, the count for Extra Large is 65–75. Tolerances are set by variety of olive.
European producers use similar terms but with different meanings.