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The good life is all about mind, body and spirit. Feeling good about yourself and being healthy are the essentials for a quality lifestyle. For thousands of years olive oil has symbolized the good life and has been seen as a natural product that stands for abundance, purity and health. Today, centuries after the juice of olives was discovered and used to enhance foods and delight palates, it is undergoing a significant transformation. A Spanish company is revolutionizing the way to use olive oil by introducing Oro de Olivo, a healthy and delicious choice for enjoying 100% extra virgin olive oil the smart way – in a spray.

In the early 1990s, Spaniard Francisco Falo felt there had to be an easier way to use olive oil to enhance food flavor and cooking. Frustrated that he was wasting olive oil and that it wouldn’t evenly coat his food, Falo felt that using olive oil in a spray format would be much more convenient. His challenge was making extra virgin olive oil flow through a nozzle without the virgin oil clogging it up. However, he didn’t want to sacrifice the purity of the product because he wanted to ensure its entire content was 100% extra virgin olive oil versus other products that use only a small percentage of olive oil with other elements and then require shaking. After several years of research, Falo successfully found the solution for spraying 100% extra virgin olive oil.
“My goal was to take the same olive oil you get from a bottle and put it inside a can without altering its wholeness. There are other products out there that position themselves as olive oil sprays but they contain grain alcohol, silicone and other chemicals – they are not pure. Olivo is pure olive juice directly from the olive. It is the real gold from the tree,” said Francisco Falo, Founder & Developer of Oro de Olivo.
The olive oil in every can of Oro de Olivo comes straight from the olive groves of Spain – the world’s leading producer of quality olive oil. The genuine taste is as good as gold and the spray format was designed to fit today’s active consumers, those looking for ease in cooking while still maintaining a health conscious lifestyle and attitude. Due to the convenience and distinct benefits of Olivo, this product will quickly become an important part of every meal. From spraying it on your salads, to seasoning your chicken to sautéing your vegetables – Olivo can be used for everything you pour olive oil on.
“Today’s busy lifestyles are driven by convenience but you don’t have to sacrifice health and taste to achieve this,” said Jorge I. Torres, President of Oro de Olivo USA. “Once you try Olivo on your favorite foods and for cooking you will understand its benefits and it will quickly become a key ally in the kitchen.”
A recent study conducted by Oro de Olivo found that U.S. consumers rate olive oil taste, grade and price as the most important factors they consider when purchasing olive oil. That’s why Oro de Olivo’s innovative patented spray format provides consumers with the richness of the highest quality olive oil without losing its extra virgin olive grade, distinctive taste and aroma. It’s also easy on the wallet – each 7oz can of Oro de Olivo is equivalent to one gallon of olive oil, but retails for less than half the price.
Olivo’s recent launch in the U.S. will be met with a launch of the product in Japan at the end of 2006. Olivo is already available in Spain, Germany, France and Mexico.
“The market will really come to appreciate Oro de Olivo for its quality and benefits,” said Falo. “I’m sure that with time people all over the world will be purchasing this product.”

About Oro de Olivo
Founded in Spain in 1995, Oro de Olivo is a 100% extra virgin olive oil spray that enhances food flavor and cooking. The easy to use spray simplifies life by helping to limit calories, control portion size and save money. It also allows you to enjoy the delicious flavor and natural health benefits of olive oil in an innovative format that will change the way you use olive oil. Oro de Olivo is available in 5 varieties: Natural, Garlic, Lime, Hot Pepper and Butter. The complete line is available at nationwide Wal-Mart Supercenters and Super Targets for about $3.99. For more information, please visit www.orodeolivo.com or call 1 877 OLIVOUS (877.654.8687).

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