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J.L. Morison (India) Ltd, part of the $ 250 Million Rasoi Group has forayed into the health food segment with the launch of Carbonell, the world’s leading olive oil Brand in India.

The Brand Ambassador for Carbonell in India, the eminent Master Chef, Sanjeev Kapoor, unveiled two world class zero cholesterol products under the Carbonell brand namely Extra Virgin Olive Oil and Pure Olive Oil at a glittering function held at Mumbai. Carbonell has remained true to its tradition since 1866 and is one among the few companies to meet the stringent international  quality standards  of the  IOOC (International Olive Oil Council) the highest Olive Oil Authority.

“The olive oil industry in India is small and largely people use it more for cosmetic purposes than for cooking. We foresee many Indian’s moving to better cooking mediums like Olive oil for health and wellness reasons. Olive Oil has always been placed somewhere between food and medicine and the biggest challenge for us is to educate Indian consumer on the benefits of olive oil as a cooking medium. We see a tremendous potential for this category in India in the future,” said Bipin Vengsarkar, Executive Director of J.L. Morison (India) Ltd.

Speaking on the occasion, Master Chef Sanjeev Kapoor said, “Every bottle, down to last drop of Carbonell oil, captures the essence of Spain. Research also documents the important antioxidant function of olive oil, which prevents arteriosclerosis that can lead to heart attacks and paralytic strokes. Olive-enriched diets control blood pressures levels, reduces cancer risk, treats insulin resistance and obesity unlike oils rich in linoleic acid and foods rich in saturated fats. Taste and flavor of the Indian cuisine can be retained using olive oil.”

With free acidity (oleic acid) of not more than 0.8 Gms per 100Gms, extra virgin olive oil is available in attractive glass bottles of 250ml, 500ml, 750ml and five Liter tins. Extra virgin comes with strongest aroma of the olive fruit and taste and is ideal for salads. It can also be used as a base ingredient for preparing sauces and marinades.  Pure Olive oil with free acidity (oleic acid) of not more than 3.0 Gms per 100Gms is a blend of extra virgin olive oil and refined olive oil, green in color ,has a pleasant aroma and smooth taste. Carbonell Pure Olive Oil, ideal for everyday use in the kitchen comes in attractive Glass Bottles of 250ml, 500ml, one, three & five Litr tins.

J.L. Morison ( India) Ltd. has introduced in the past brands of international repute, such as Sandoz,  Aspro,  Beechams, Smith & Nephew, Wella and Nivea. Current partnerships include Equal with Merisant Company-USA, Bigen with Hoyu of Japan, Emoform with Dr. Wild & Co. Switzerland, and Carnation with Cuxson Gerrard-UK.

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