Spanish Conquest Squeezes Italian Olive Oil
By Davide Berretta,
Over the past five years, Italy’s biggest olive-oil brands have fallen steadily into Spanish hands. SOS Cuétara SA’s July purchase of Bertolli, one of the world’s best-known olive-oil labels, gave the Spanish food company control of half the Italian market and made it the world’s undisputed leader in olive-oil sales.
The Spanish conquest has left small olive-oil companies up and down Italy in a fix. Once synonymous with the olive-oil business around the world, family-owned Italian labels like Monini, Farchioni, Filippo Berio and Pietro Coricelli are now struggling to compete against the pricing power, marketing heft and distribution breadth of SOS. “It’s not an easy path,” says Roberto D’Auria, an analyst at agrarian research institute Ismea, who predicts that some of the brands may end up closing down or being put up for sale.
Massimo Gargano, chairman of the Italian olive grower association Unaprol, says Italy’s small players face a “long entrepreneurial agony” amid competition from SOS.
Maria Flora Monini, co-owner of Olio Monini SpA, one of the largest Italian-owned labels, says she has received offers to buy the company, which sells 30 million bottles a year. For now, though, she says the family plans to hold on, sticking to its strategy of marketing Monini as a trendy “lifestyle” brand.
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Posted in Business, Europe | U.K, Olive Oil by: Olives101
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Get good oil on Australian olives
The Australian Olive Association has signed off on an industry code of practice to provide consumers and investors in the industry with the knowledge they are buying a quality certified Australian product.
In a world first, Australian products will be certified by undergoing an organoleptic (taste) and chemical test.
In conjunction with the code, the association will run an education campaign supporting the superior quality of Australian Olive products.
More information on the Australian Olive Association is available by phoning (02) 9863 8735 or from the association’s website here
Posted in Australia | NZ by: Olives101
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Temecula Olive Oil Co. enjoying its own boom
By Rodd Cayton,
The Temecula Olive Oil Co.’s path to success has been smoothed out by many factors, its owners say.
The Food Network, with its audience-enthralling programming, helps out by featuring recipes that use olive oil.
The Internet makes it possible for consumers across the world to buy Temecula products.
Customers help the company by learning more about olive oil and developing a taste for the better varieties.
And the owners say they’ve helped themselves out by using Old World extraction processes and producing high-quality products.
That’s all put the business in a very nice spot.
The company’s sales this year are up 12 percent over last year, co-owner Nancy Curry said.
It opened its second tasting room in San Diego in March, and her husband and co-owner, Thom, said the company plants more trees each year and sells all the oil it makes each year.
The additional plantings, he said, are partially in hopes of being able to fill requests from area restaurants wanting to carry them.
While other shops in the Inland region offer olive oils, Thom Curry said the Temecula Olive Oil Co. differs in that it produces and bottles its own.
Curry said many Inland residents are educating themselves on olive oils, the way wine and cheese have been studied in the past.
While the phrase “extra virgin” is intended to make the consumer believe he’s getting the best quality of olive oil, Thom Curry said, the phrasing means nothing in the United States.
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Posted in California, Olive Oil by: Olives101
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Olive Oyl popcorn finds its way to store shelves
By Kim Mikus ,
Photo George LeClaire,
Angelo and Maria Angelakos, of Lake in the Hills, created and now sell pre-popped popcorn made with olive oil through their business, Olive Oyl Brand Foods Inc. The snack is making its way to grocery stores.
Attorney Angelo Angelakos acted on an idea and a craving he had a couple years ago while watching Monday Night Football.
The Lake in the Hills resident turned his simple idea involving popcorn into a business. The concept developed when Angelakos went to make stove-popped popcorn only to discover he was out of vegetable oil.
He decided to wing it and use the extra virgin olive oil he had in the cabinet. “I loved it. I never went back to using regular oil,” Angelakos said.
His wife and friends shared his love for the popcorn made with olive oil. He decided to go for it and market the idea. “I’m tired of thinking of things and not following through,” he said.
The process has taken more time than Angelakos and his wife, Maria, anticipated.
To help market their concept, the couple worked to obtain Olive Oyl, Popeye’s fiesty, flirtatious girlfriend for their packaging. King Features, the company that owns the rights to the cartoon, approved a licensing agreement.
Olive Oyl Brand Foods Inc. was born.
[Source] Click here to continue
Posted in Business, North America, Olive Oil by: Olives101
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Un extrait d’olive protégerait la vision
Une nouvelle étude indique qu’un antioxydant contenu dans les olives préviendrait de la dégénérescence maculaire chez les fumeurs.
Les chercheurs ont démontré que l’hydroxytyrosol, ou HTS, un antioxydant contenu dans les olives, lutte contre la dégénérescence maculaire (DMLA) chez les fumeurs. Ces derniers sont particulièrement sensibles à la DMLA car la fumée de cigarette contient de l’acroléine, une substance nocive pour les yeux.
La DMLA est une maladie dégénérative qui provoque des pertes de la vision centrale mais n’affecte pas la vision périphérique. L’objectif de l’étude était de savoir si l’HTS pouvait protéger les fumeurs de la DMLA.
Résultats : en absence d’HTS, l’acroléine entraîne en 24h, une perte notable de viabilité des les cellules rétiniennes. En revanche en présence d’HTS même à faible dose, les effets néfastes de l’acroléine sont réduits.
Actuellement 25 à 30 millions de personnes dans le monde sont affectées par le DMLA et ce chiffre est amené à augmenter avec le vieillissement de la population.
[Source] Cliquer ici
Posted in en Français, Santé by: Olives101
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