J.L. Morison launches Carbonell in India
J.L. Morison (India) Ltd, part of the $ 250 Million Rasoi Group has forayed into the health food segment with the launch of Carbonell, the world’s leading olive oil Brand in India.
The Brand Ambassador for Carbonell in India, the eminent Master Chef, Sanjeev Kapoor, unveiled two world class zero cholesterol products under the Carbonell brand namely Extra Virgin Olive Oil and Pure Olive Oil at a glittering function held at Mumbai. Carbonell has remained true to its tradition since 1866 and is one among the few companies to meet the stringent international quality standards of the IOOC (International Olive Oil Council) the highest Olive Oil Authority.
“The olive oil industry in India is small and largely people use it more for cosmetic purposes than for cooking. We foresee many Indian’s moving to better cooking mediums like Olive oil for health and wellness reasons. Olive Oil has always been placed somewhere between food and medicine and the biggest challenge for us is to educate Indian consumer on the benefits of olive oil as a cooking medium. We see a tremendous potential for this category in India in the future,” said Bipin Vengsarkar, Executive Director of J.L. Morison (India) Ltd.
Posted in Business, Cashmere | Around, Olive Oil by: Olives101
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1500 years Old Olive Tree
This olive tree is over 1,500 years old and stands on the Ionian island of Ithaka, the home of the hero, Odysseus who returned there after the Trojan Wars.
Astronomers have now confirmed that Homer’s description of the solar eclipse when Odysseus got home and reclaimed his wife, Penelope from her suitors, points conclusively to 16th April 1178 BC. So this venerable olive has lived for half the time since that day!
[Source] Click here
PS : Click on the picture for the full size
Posted in Europe | U.K, Olive Tree by: Olives101
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the only olive harvester in the market that actually puts the olives in a bin
By Chloe Warburton,
Harvest time usually conjures up images of workers picking olives over the space of a long day, but technology has created a new and quick way to bring the crops in.
Max Boyle, owner and manager of Oil Hydraulics in Shepparton, has hit the jackpot with his OCCA Olive Harvester, a machine that attaches to the front of a tractor and shakes olives off trees to catch them in a net.
Oil Hydraulics has been making the machine for more than five years now, and this year has been their most successful.
“This year, we’ve only got one left, we’ve sold out,” Mr Boyle said.
“It’s the only olive harvester in the market that actually puts the olives in a bin.
“When the net fills up, it can be placed over a bin and the bottom drops out so they all go in.
“It’s catered for a need in the market – it’s hit that niche spot.
“Some can’t afford the big harvesters, but they can buy one of our machines and own it for themselves.
“It does about 300 trees a day.”
The harvester takes only five minutes to attach, and a dash mounted or hand-held remote is used to control it.
The grower can see everything that’s going on as the tree is shaken, a feature which Mr Boyle said was appealing.
[Source] Click here to continue
Posted in Australia | NZ, Ecology | Environment, Olive Tree by: Olives101
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Palestinian olive oil could soon be the 1st oil to receive Fairtrade status.
Last month, representatives of the Fairtrade Foundation and international Fairtrade Labelling Organisation (FLO) held a workshop in Ramallah on the process of certification, Fairtrade price setting and producer support for Palestinian olive farmers.
Central to the workshop was Zaytoun, a UK-based co-operative community interest company (CIC). All of its suppliers attended and local co-ordination for the visiting delegates was provided by Taysir Arbasi, Zaytoun’s director in Palestine.
At the workshop, producers agreed a guideline price scale for the Fairtrade market premium and this was approved by FLO at the start of June.
All partners in the supply chain now need to apply to FLO for inclusion in the certification process, which will start from July with the aim of being completed in time for this year’s olive harvest.
Since 2004 Zaytoun has imported more than 150 tons of olive oil (including earlier this year, certified organic olive oil), as well as Nablusi olive oil soap, za’atar (thyme based herb mix), dates, couscous and almonds.
[Source] Click here to continue
Posted in Middle East, Olive Oil by: Olives101
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Olive oil prices in India to remain stable; not to rise
The Indian Olive Association (IOA) said Monday the product’s prices would remain stable and, contrary to expectations, would not fall as a result of the government’s reduction of import duties to 7.5 percent from April 1.
In April, the IOA had stated that olive oil prices were expected to fall by 10-15 percent on fresh imports after duty reduction provided exchange rates remained stable.
However, “a phenomenal rise in the exchange rate of the euro has prevented olive oil companies from reducing prices,” IOA president V.N. Dalmia said in a statement Monday.
“Exchange rates to the rupee today hover above Rs.68, with banks projecting Rs.70 as conceivable in the near future,” he added.
In March and in early April, the exchange rate was about Rs.63. A year ago, the euro was worth Rs.55. A rate of Rs.70 implies an 11 percent rise since April 1.
Posted in Cashmere | Around, Olive Oil by: Olives101
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