10 Jan

America’s appetite for olive oil ripens

Locals finally told him that Mission olives should be harvested ripe, not green, for oil. By Kristin Ohlson, OROVILLE, CALIF. – From his tasting room on the hilly outskirts of Oroville, Calif., Jamie Johannson can hear the workers picking his olives. Even when they are too far away for him to hear their voices, he […]

04 Jan

The olive tree pest problem in Butte County

By Robert C. Hill, Olive trees, outside of the cultured orchard environment are a pest and weed issue of which there are only a few examples. Compared to the worst of noxious weeds, the plant is not particularly invasive, however, they do escape and can become a well-established and persistent non-native, displacing native species and […]

03 Jan

Lovers of olive oil can try before they buy

Medina now boasts an olive oil tasting emporium. The Olive Tap opened Nov. 19 at 1031 N. Court St. and owner John Petrocelly said business has been “phenomenal.” The store, in the Kmart plaza near Marc’s, carries extra virgin olive oil, balsamic vinegar, tapanades and gift items, but what makes Petrocelly’s concept unique is customers […]

23 Dec

Californian olive, Frost might nip garden, but crops are OK

By Heather Hacking, It’s not technically winter yet, but you wouldn’t know that with frost on the windshields in morning and the trip to the morning shower including being able to see your breath. Yet, while humans are bundling up, area crops have not been affected by the chilly temperatures. Bigger threats to the industry […]

17 Dec

Latest oil boom is from olives

California suppliers cash in on burgeoning demand. By Eric Leach, Rosemarie Fusano was born into the olive oil business in the 1940s San Fernando Valley, where signs along the highway once proclaimed Sylmar the biggest olive-growing area in the world. Over the next few decades, the industry in the Valley dried up when cheaper vegetable […]