We Olive branches out
By Melanie Cleveland,
One of four franchises of the Paso Robles based gourmet shop is slated to open later this month in downtown San Luis Obispo, and its owners hope its prime location translates to healthy sales
We Olive, a gourmet shop specializing in olives and olive-related products, will open in San Luis Obispo later this month. Owned and operated by Ray and Marjorie Russell of Paso Robles, it is the fourth We Olive franchise in California since Gary and Dee Dee Brown started the first store in Paso Robles in 2003.
The Russells believe the business offers a healthy product for consumers and hope the store at 958 Higuera St. will eventually generate enough profit so they can quit their day jobs and focus solely on the store.
Ray Russell currently is a facilities manager who commutes every week from Paso Robles to the Silicon Valley. Marjorie Russell works as a hazardous material specialist at Diablo Canyon nuclear power plant.
“It has been my dream to run my own business, stay on the Central Coast and spend more time together with my wife and two girls,” Ray Russell said.
After studying the original We Olive store’s sales in Paso Robles, the Russells are counting on making at least $10,000 a month in sales to start, said Marjorie Russell.
“Nothing’s outrageously priced, there’s lots of pedestrian traffic and every product in the store can be tasted for free,” Ray Russell added.
The Russells said they chose to open a We Olive store because it was relatively inexpensive to invest in the franchise.
Posted in Business, California, Olive Oil by: Olives101
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Turkey: Olives Oil always get a share of the market
By ABDÜLHAMİT YILDIZ,
One of the products in Turkey with no problems securing a share of the market is olive oil. Cahit Çetin, president of Tariş — a union of agricultural sales cooperatives from the Aegean and Marmara regions dealing in figs, raisins, cotton, and oilseeds (including olives) — said that the olive oil market in Turkey was rapidly developing and that it could easily compete with Italy in 20 years’ time. Olive oil is also undergoing a rising trend on the global market. Japan, Korea, Indonesia and Malaysia have been all been particularly prominent in recent years. However the greatest buyer is the US.
Çetin noted that they produced 80 types of olive oil within Tariş and that the Erkence type was chosen as the highest-quality olive oil last year in Turkey. Exporting olive oil for decades, Turkey on average exports 15,000 tons of packaged olive oil and 100,000 tons of bulk olive oil annually. The number of destination countries for Turkish olive oil now totals 38 and Tariş has franchise stores in Canada and Russia. One of the most important locations for olive production of the last few years has been Manisa’s Akhisar district.
The number of olive saplings planted this year so far has totaled 7 million, which equates to 40,000 per farmer. With the help of its vast areas of land and suitable climate five types of olive are grown in Akhisar — which has even moved ahead of Gemlik in production quotas. Akhisar Chamber of Commerce board member Bülent Birel said that the sector was supported by the state, which provided YTL 250 per quarter-acre of new olive plantation. Birel also noted that the European market was closed to them since EU-member states bought olive only from one another, barring Turkey from competing with countries like Italy and Spain. Noticing the rapid development of the olive sector, famous white meat producer Keskinoğlu has also invested in this sector. Producing olive under the brand Ravika, it has already captured 8 percent of the market. In addition to table olives, it has also put various flavored and vinegar-blended olive oils (salad dressings) onto the market.
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Posted in Europe | U.K, Olive Oil by: Olives101
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Australia: Plenty of growth in agribusiness
By John Wilkinson,
The agribusiness managed investment scheme (MIS) sector has raised $1.26 billion for the 2007 financial year.
This was up 6 per cent on the previous year, according to new figures released by research house Adviser Edge.
The amount raised is seen as a positive considering the sector was facing drought, concerns over water rights and the Federal Government changing investment rules.
Adviser Edge managing director Shane Kelly said the extra cash raised this year has come from small to medium sized managers rather than major players such as Great Southern and Timbercorp.
“While perennial strong performers Gunns Plantations and Willmott Forests did very well, up 98 per cent and 20 per cent respectively, it was companies that are relatively unknown outside the MIS sector, such as Rewards Group, Arafura Pearls and Brooklyn Park Olives, that were responsible for gains in the amount raised,” he said.
“Standout sectors were horticulture, which accounted for more than $335 million, and high value timber, which raised $275 million, or about 20 per cent of total sales.”
Olives and nut crops were the popular horticultural sectors, raising $100 million and $168 million respectively.
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Mission Santa Inès is branching out
By Glenn Wallace,
Father Michael Mahoney, pastor of Mission Santa Inès, speaks at a Wednesday morning press conference. “Where I stand is what I think is the most hallowed view in this valley,” he said in discussing the mission’s plans to plant a grove of olive trees in the lower field behind him.
The new project at Mission Santa Inès is going to be the pits – along with the fruit and the trees of a new olive grove.
Father Michael Mahoney of the Mission has announced that roughly 40 acres of the flatland below the mission, on the bank of Alamo Pintado Creek, would be planted with olive trees in partnership with the Santa Barbara Trust for Historic Preservation and the Santa Barbara Olive Co.
Craig Makela, who owns the Santa Barbara Olive Co. and serves on the executive board of the Trust for Historic Preservation, said his company will oversee planting, which will begin shortly after July 4, and will be completed by the end of August.
The company, based in Goleta, announced plans in February to open a packing plant in Santa Maria.
“Not only is an olive grove truly appropriate historically, it will further enhance the stunning view across the Valley from the mission,” Mahoney at a press conference June 27.
The earliest recorded harvesting of olives was done at the California missions in 1803. Historic photographs of the Santa Inès Mission confirms that the lower field did at one time include an olive grove, the ancestors of which still can be seen around the property edges.
Mahoney pointed to the several olive trees that still adorn the front of the mission.
“That’s what the trees of the olive grove will look like in five years time,” he said.
Posted in California, Olive Oil by: Olives101
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Turkey: Olive suffers from changing climate
Following this article
By Gözde Aslantaþ,
Dramatic fall in this year’s olive oil production raises anxiety with producers, while the National Olive and Olive Oil Committee (UZZK) tries to define Turkey’s goal and place among the world’s top three olive oil producers.
Opposing UZZK’s goals is the loss in olive orchards that is growing every day. Producers called for urgent action to make their point, while authorities of leading companies in the sector started to carry out studies and make field observations.
Meanwhile UZZK Executive Committee President Mehmet Tan said the committee is carrying out studies to fix the loss. “Our team has started researches in the field. The data about productivity will give accurate results in September. June is too early to make certain comments. Yet, we sent our friends to make early inspections,” he said.
Losing hope
The olive production of last year, though below expectations, was about 166,000 ton. Farmers, this year, are doubtful that production will reach that number. Producer Emin Urgun from Bergama said that even though harvest was low last year, they were in a better condition then today.
Indicating that their loss was big, Urgun said, “It is hard to give a definite figure. Yet, I can say that our loss is about 70 percent due to changing climate and heat waves. The farmers in Çandarlý Gulf and environs suffer the same problems.”
“Though it is too early to comment, 2007 production seems to be low. Everyone is on alert,” said Hasan Bölükoðlu, another producer.
Traders are also affected as they are losing a large amount of money. “We buy the olive from the farmer, brine it and sell it to companies. The farmer’s loss is big and so is ours. The crop was not only harmed by the drought, but also by the hail,” said Ersin Aydeniz, an olive broker.
Emergency meeting:
Tariþ Olive Company and Olive Oil Union met recently to discuss the latest situation in the Aegean region. A committee of experts was formed to carry out further studies. In order to control quality and quantity committees were formed in Ezine, Edremit, Burhaniye, Ayvalýk and Zeytindað.
The committees are to produce statistics, form database, carry out field specification studies, control quality and register trademarks and have the right to use a geographical mark. During the meeting, new regulations and methods for supervisions and applications were designated and practical difficulties were discussed. Participants, authorized for supervision and research, exchanged ideas and tried to find common methods to solve their problems.
The Ezine Chamber of Agriculture, the Bergama Chamber of Commerce, the Aliaða Chamber of Agriculture, the Bornova Olive Research Institute, the Ayvalýk Chamber of Commerce and Tariþ Olive and Olive Oil Union agreed on taking part in the supervision committees.
Ersezgin Companies Group Food Department Chief Naci Özgen drew attention to the producer’s loss, which exceeds estimates, while calling for action to form public opinion. “The loss is not only in olive harvest. The farmers in Antalya, Aydýn, Ýzmir, Balýkesir and Çanakkale are demanding urgent action,” he said.
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Posted in Europe | U.K, Olive Tree by: Olives101
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